Expertise and Impact | William Murithi
The Capabilities Matrix

The Complete Skill Set.

A comprehensive overview of the technical expertise, strategic methodologies, and institutional leadership skills driving Pan-African enterprise development.

I am a Business Model and Strategy Consultant and Executive Educator with over 15 years of applied experience across Sub-Saharan Africa, the UK, and Asia. I bring a distinctive blend of analytical rigour, field-based insight, and hands-on engagement with smallholder agricultural value chains.

Strategic Domain

Core Competencies.

These foundational pillars represent my capacity to diagnose opportunities, quantify commercial and impact value, and build implementation roadmaps for high-level IBP delivery.
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Inclusive Business & Shared Value

  • Smallholder supply chain diagnostic & opportunity scoping.
  • Business case development with commercial & impact metrics.
  • Blended finance structuring and TA package design.
  • Gender inclusion and climate resilience integration.
  • Social enterprise & FBO transformation.
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Strategy Consulting & Analytics

  • End-to-end business plan development (diagnostic to rollout).
  • Financial modelling, feasibility studies & market research.
  • Stakeholder alignment and engagement management.
  • KPI frameworks linking commercial outcomes to impact.
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Field Experience in Markets

  • Deep Kenya field knowledge; active networks in Africa.
  • Cross-sector experience: agriculture, health, energy, tech.
  • Field engagement with SMEs, family businesses.
  • Proven fieldwork: Kenya, Ghana, South Africa, China.
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Communication & Leadership

  • Executive level communication and presentation skills.
  • Authored 20+ journal articles & industry reports.
  • Course Lead for Consulting Acceleration Programme.
  • Multi-stakeholder workshop design and facilitation.
Professional History

The Experience Matrix.

2024 โ€“ Present

Strathmore Business School

Nairobi, Kenya

Senior Faculty, Executive Trainer & Consultant

  • Country Lead: Circular Economy Pathways for Renewable Microgrids.
  • Co-Lead: ASLIA Innovative Africa University Project (CEPREC).
  • Course Lead: Developed the Strathmore Consulting Acceleration Programme.
  • Hub Lead: SUNSEP Hub โ€” supporting nonprofits.

Postdoctoral Researcher โ€” SBVP

Researching transformation of mission-driven organisations into sustainable social enterprises. Authored assessment tools for entrepreneurial competency.

Business Coach โ€” iBizAfrica

Supporting Women Entrepreneurs in Tech on the Standard Chartered Programme.

2014 โ€“ Present

EBMC Consulting

Kenya, Europe, UK, Ghana

Founder & Managing Partner

Leading strategic, high-impact consultancy projects across EMEA. Key executions:

  • WWF-Kenya: ALOCA Feasibility & Business Plan.
  • EU/AEDIB-NET: JHUB Digital Innovation Hub co-design.
  • USAID: WEIP Programme strategy for women entrepreneurship.
  • Standard Chartered Bank: Women in Tech Impact Cases.
2015 โ€“ 2024

De Montfort & Ashesi Univ.

UK & Ghana

Visiting Research Fellow & Senior Lecturer (UK)

  • Led grant writing spanning African entrepreneurship ecosystems.
  • Module Leader for the MBA Entrepreneurship Project.

Project Co-Lead โ€” Ecosystems (Ghana)

Delivered ecosystem mapping across Sub-Saharan Africa engaging with business owners and government stakeholders.

Foundational Leadership & Early Career

Liaoning University (China)

Visiting Lecturer

Delivered Business Entrepreneurship and Innovation modules.

Espoir Institute Center

Enterprise Development Adviser

Advised on innovative programs focusing on youth empowerment.

ACX

Program & Project Management

Developed the Greening in Action Program (GRINA).

BusinessWorks (UK)

Project Assistant

Implementation of the Green Impact Sustainability program.

KPMG East Africa

Enterprise Risk Associate

Consulted within the Enterprise Risk Unit in Nairobi.

K Wear Collection

Co-Founder & Finance Director

Founded and managed an urban clothing line in Nairobi.

Applied Consulting

Projects Aligned to IBP.

Direct application of analytical rigor to build implementation roadmaps for leading global institutions.
WWF-Kenya

ALOCA Business Plan

Kenya โ€” Wildlife Agriculture

Supply chain diagnostics, opportunity sizing, investment roadmap.

EU Funding / AEDIB-NET

JHUB Climate Smart Agri

Kenya โ€” Agri-tech

TA package design and smallholder linkage model.

USAID Partnership

WEIP Programme

Kenya โ€” Women-led SMEs

Inclusive business model design, impact metrics formulation.

UKRI / Ayrton Challenge

CEPREC Microgrids

Sub-Saharan Africa

Green inclusive growth strategy and cross-country TA architecture.

Agri-Tech Validation

Rhea Soil Health

Kenya โ€” Precision Agriculture

Smallholder agri-tech opportunity scoping and impact quantification.

Diaspora Support

REBOUND Project

UK โ€” African diaspora

Business model pivot strategies for micro-businesses.

Academic Rigor

Education & Certifications.

Ph.D.

Business Management

De Montfort University, UK
Entrepreneurship & Family Business. Winner: Faculty Research Oscars.

M.Sc.

International Business

De Montfort University, UK
Graduated with Distinction. Best Student Award.

B.Com.

Banking & Finance

Africa Nazarene Univ, Kenya
First Class Honours. Commonwealth Shared Scholar.

Global Certifications

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ILO SIYB

Start & Improve Your Business

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Entrepreneurship Strategy

Wharton Interactive (2022)

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CMBE & FHEA

Chartered Management Educator

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Lean Six Sigma Green Belt

Lean Six Sigma Toolbox

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Design Thinking Suite

Implementing the Process

Tactical Researcher

Scholarship & Grants.

My academic footprint supports my consulting logic. I actively secure major global research grants and act as a journal reviewer for top-tier African and US management academies.

Major Grant Portfolios

  • Circular Microgrids (UKRI)
  • Battery Repurposing Centre (BRRETeC)
  • Women Entrepreneurship (USAID)
  • Climate Smart Agri Hub (EU/AEDIB-NET)
  • Student-Led Innovation (ASLIA)

Selected Publications

  • Social Enterprises & Mission Drift: (Pastoral Psychology, 2025)
  • Building Social Business Models: (SSRN, 2025)
  • Diagnosing Ecosystems: (Ashesi, 2023)
  • Business Models of Tech Hubs: (Tech Analysis, 2021)
View 20+ Publications โ†’